Your business name is one of your most valuable assets. If you’re not careful, all the time and energy you’ve spent into building your brand can be for nothing.
Don’t assume that because your name was available with the Illinois Secretary of State to that no other research is necessary. Any business owner who has received a letter from an attorney threatening a lawsuit because their business’ name is too similar to a client’s trademark can tell you that it pays to do your due diligence. If your chosen business name, even if it was available through the Illinois Secretary of State, that is so similar to an existing trademark that you are violating federal or state law, all the effort you’ve expended to build up your company name may have been wasted.
Even if you are lucky and are not subject to an expensive lawsuit, being forced to change the name of your company, not to mention your logo, marketing materials, signage, and any other material containing your business name, can be very pricy.
By having an attorney conducting a simple trademark or other searches before you establish your business, you can better protect one of you most valuable assets, your business name and the goodwill associated with it. It will help to protect you and your business from infringement by others, not to mention helping you avoid liability to other companies for violating their marks.
If you need help establishing your business, and performing the due diligence that goes along with it, please call Waltz, Palmer & Dawson, LLC at (847)253-8800.
